Imagine watching a two-hour long movie that initially sets the stage for the story and then, the major twist in the plot follows. Finally, the plot concludes and all the loose ends come together. What a nail-biter, you think. Believe it or not, this is exactly what science needs too. A story makes science more exciting and relatable. Let us talk about a famous framework that is used for science communication, inspired from none other than Hollywood movies!

Let’s start with John Campbell’s Monomyth, a framework used for narratives. It is a cyclical narrative where the hero starts his journey…


Science communication is the need of the hour as it is crucial for informed decision making, policy-making and updating one’s beliefs. Given its importance, science communicators must ensure that science reaches wide audiences. Conveying facts as it appears in a science textbook in a popular science magazine or talking to the general public may not successfully influence people. What is required is a story, with a narrative that is so alluring that it highly grabs the attention of the general audience.

Science, to a general audience is highly unrelatable and out of context. Hardly does it provide immediate solutions to…


The sensory information that we receive is often too noisy and the brain is constantly engaged in making sense of it to construct the true world around us. Along with this, the brain also tries to gain useful information from the ambiguous sensory world. A widespread theory of the brain is the Bayesian hypothesis, where expectations bias perception. Very simplistically, we are more likely to see what we expect. The Bayesian framework is based on Bayes probabilistic rule that says that the posterior probability is the joint probability of the prior and likelihood. The expectations, both based on prior knowledge…


Kudankulam, in Tamilnadu’s Tirunelveli district, houses one of the highest energy generating and efficient nuclear power plants in the country. It uses Thorium unlike conventional Uranium as core fuel for energy production which is abundant in India. After multi-level analysis and discussions between Indian and Russian governments and scientific advisory bodies, the Kudankulam Nuclear Power Plant (KNPP) was proposed in 2011 and thus became the national symbol of cordial relations between India and Russia. Ever since the beginning, the government and scientific bodies faced backlashes from the locals and led to frequent protests with respect to the risks associated with…


A well-written booster in appreciation of the efforts taken by the Indian government hand-in-hand with the scientific community as they prepare for the vaccination drive for the second largest and worst affected country in the world due to the pandemic. The article’s title is a question framed to magnify the problem at hand. The booster article throws light on how the scientific community has devised a working plan to complete the task. This article is a one-way communication from the scientific community to the general public. The scientists describe how they have strategically foreseen the chaotic situation and devised effective…


India is one of the leading manufacturers of global pharmaceuticals, contributing to almost 60% of the vaccines. Recently, India’s Drug regulator approved Covishield (a vaccine developed in the UK) and Covaxin (homegrown vaccine) to be administered in the Indian subcontinent. The article addresses the vaccinations’ controversies, addressing the science behind the vaccine and its effectiveness and concludes by stating the vaccination drive’s current state across the globe.

The homegrown government-backed Covaxin has been in the news over the last few weeks. Although the Indian regulator and the manufacturers have approved the use of Covaxin by stating that the vaccination is…


Science communication is critical in many disciplines, where research findings often shape decision and policymaking. The understanding of Cognitive Neuroscience is still not widespread among the general population. Misconceptions about the brain are widely prevalent even in recent times. Many Scientific institutions across the world have noticed this need, and in some countries, the funding agencies often mandate scientists to communicate science to the public and assess impact. The condition has been addressed, but how does one successfully achieve this?

Scientists and researchers worldwide are busy in laboratories, working hard, meeting deadlines to send abstracts and writing grants; all this…


Effectively informing complex scientific information to the general public is Science communication and can be done in many different ways like popular science books, essays, blogs, animations, podcasts and videos, to name a few. Little did we know that a simple PowerPoint presentation can do wonders in conveying highly complex information of great significance to society. The documentary film, ‘The Inconvenient Truth’ is an example of science communication.

Al Gore, Vice President of the United States, after his loss in the presidential election, spoke to the masses on Global warming across the globe. The film which eloquently covers various aspects…


Science shapes the way we live our day to day lives. Have you ever read a piece of scientific information and brushed it off, claiming it to be fake? Or have read something convincingly realistic only to realise later that it was fake? Each one of us in our life has come across such moments. Interestingly, this kind of behaviour is individual specific. What might come across as fake for you might not be fake for the other person, based on one’s prior knowledge. When such is the case, how do we communicate information to the mass — Especially, the…


Scientific research is heavily focused on the most recent advances in science and communicated through scientific journals and conferences. Popular science discusses science from a broader perspective using blogs, articles, podcasts, videos, and art, to name a few. The general public must access scientific information, as the application of research findings are for society’s benefit. Communicators should prioritise clarity in information for effective communication.

Scientific information is not always binary. Ambiguity in simple terms is the grey area in the spectrum between black and white. Conveyance of non-binary information without being biased and indirectly inclining the reader to towards one…

Tharan Suresh

Studying the most beautiful system, the brain.

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